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Thomas Mulders is a seasoned professional in global sponsorship management, currently serving as Senior Global Sponsorship Manager at The HEINEKEN Company since August 2015. Responsibilities include overseeing partnerships and rights delivery across major global sponsorships such as Formula 1 and UEFA competitions, managing a substantial sponsorship budget, negotiating talent contracts, and leading cross-functional project teams. With a strong background in managing market activations and corporate partnerships, Thomas has also co-founded a company focused on digital study materials and has experience as an auctioneer for a prestigious auction house. Thomas holds a Master’s degree in Media Psychology and Communication Science from Vrije Universiteit Amsterdam, along with a Bachelor’s degree in Media, Information and Communication.