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Matthew Vitris serves as the Vice President of National Accounts at The HEINEKEN Company, a position held since March 2015, where previous roles included Senior Director and Channel Strategy Director. With a strong background in category management, Matthew has effectively driven business results that benefit both key accounts and Heineken USA. Prior experience includes serving as a Space Field Specialist at MillerCoors, managing schematic projects to enhance the beer category, and as a Business Analyst at Target Corporation, focusing on inventory management and promotional analysis for significant product categories. Previous roles at Nestlé included Category & Shopper Development Analyst, where Matthew was responsible for market analysis of major brand portfolios, and Sales Representative, achieving exceptional sales performance and training new associates. Education includes a Bachelor of Science in Business/Corporate Communications from the University of Arizona.