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Margarida Góis is a Senior Brand Manager at The HEINEKEN Company, responsible for the local brands portfolio and the marketing strategy of the Desperados brand in Spain. With previous experience as a Senior Brand Manager at Nomad Foods, Margarida led the marketing and e-Commerce strategy for the Iglo brand. Prior roles include Brand Manager at Johnson & Johnson Consumer Products and Product Manager at L'Oréal Consumer Products, where Margarida managed marketing plans for various brands and launched a new global brand in Portugal. Educational qualifications include an Executive Program in Marketing and Sales Strategy from IE Business School and an International MSc in Business Administration from ESCP Business School, complemented by a BSc in Management and Business Administration from Universidade Católica Portuguesa.