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Gurpreet Singh Parmar currently serves as the Chief Marketing Officer at The HEINEKEN Company since February 2023, with previous roles as Marketing Director and Country Head. In addition, Gurpreet has been with Bonn Nutrients Pvt. Ltd. as a Senior Executive Assistant since August 2016. Educational qualifications include a Master's degree in International Marketing and Artificial Intelligence in Global Business from Harvard Business School (expected March 2024), an Executive Programme in Business Management from the Indian Institute of Management Ahmedabad (2018), an MBA from Guru Nanak Institute of Management and Technology (2012), and a Bachelor's degree in Business Administration from the same institution (2010). In 2019, Gurpreet completed the Essential Management Skills for Emerging Leaders program at Harvard Business School.