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Georg Chalupa currently serves as the Head of Business Development & Trade Marketing at The HEINEKEN Company, a role held since September 2016, after previously holding positions as Head of Revenue Management and Analyst in Europe Export & Global Duty Free at Brau Union Austria. Prior to this, Georg worked at EY from 2011 to 2015 as a Senior Consultant, specializing in Tax Accounting and Risk Advisory within the Financial Services sector. Additionally, Georg has a background as a Professional Athlete and Team Captain for UHK Krems from 2005 to 2015. Educational credentials include a Master of Science in Finance and Financial Management Services from Vrije Universiteit Amsterdam and a Mag. rer. soc. oec. in Business Economics and Law from WU (Vienna University of Economics and Business).