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Dawn Zhao currently serves as the Head of Brand at The HEINEKEN Company, focusing on brand management for China since January 2022. Prior to this role, Dawn held significant positions including APAC Projects Director at The HEINEKEN Company, Head of Branding & Activation at METRO Commerce Group, and Senior Vice President at Cosine China-Omnicom Group, where responsibilities spanned strategic planning, brand development, and managing financial targets. Experience also includes leading marketing communications efforts in the ASEAN Pacific region and Greater China for Philips Lighting, alongside roles in business development and marketing at Unisono Fieldmarketing and Perdue Farms Inc. Educational background includes a Master's degree in Linguistics & Applied Linguistics from Dalian Maritime University and a Bachelor's degree in English from Harbin Institute of Technology.