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Cathy Casoria currently serves as the Marketing Technology & Digital Innovation Lead at The HEINEKEN Company since December 2022. Previously, Cathy held key marketing roles at Philips as a Sr Consumer Engagement Strategist and Sr Brand Manager from September 2019 to December 2022. Additional experience includes serving as the International Business Development Manager at Blue Buffalo Co and as a Global Sr Associate Brand Development Manager at Unilever. Earlier career roles featured positions as Associate Brand Manager at BIC and Assistant Brand Manager at Sun Products Corporation. Cathy Casoria possesses a Bachelor of Science in Business Management and Legal Studies from Babson College and an MBA in International Business from the University of Connecticut.