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Jose Antonio Lie has extensive experience in the marketing and beverage industry. Jose Antonio has held various leadership roles in well-known companies such as HEINEKEN MÉXICO, Landsteiner Scientific, Bodegas La Negrita, and Diageo. Notable positions include Marketing Director at Bodegas La Negrita, Captain Morgan Global Head of Comms at Diageo, and Senior Innovation Manager at Diageo. Throughout their career, Lie has demonstrated expertise in portfolio strategy, revenue generation, marketing campaigns, and brand development.

Jose Antonio Lie attended Rutgers Business School in 2016 for a brief period to study Social Media MMBA. From 2016 to 2020, they pursued their education at Universidad Intercontinental, majoring in Business. Earlier, from 2000 to 2003, Jose Antonio Lie studied Business at Instituto Tecnológico Autónomo de México. Jose Antonio'seducation history indicates a focus on business-related fields of study.