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Barbara Rosario Terres has extensive experience in sales leadership across multiple channels, currently serving as Sales Leader for Multiple Channels at HEINEKEN MÉXICO since December 2016. Previous roles include Sales Leader for the Modern Channel at Telefonica, where responsibilities encompassed managing commercial chains across seven states, and Sales Leader for the Traditional Channel at HEINEKEN MÉXICO, focusing on sales volume in the Puebla region. Earlier career highlights include a managerial position at PepsiCo, where execution in organized trade was prioritized, and roles in educational consulting and hospitality at Latino Australia Education and Walt Disney World respectively. Barbara holds a degree in Business Administration from Upaep, completed in 2009.