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Jimmy Su Hong Ding is an accomplished sales professional with extensive experience in leading sales operations across various industries. Currently serving as the Sales Director for Heineken Malaysia Berhad since March 2020, Jimmy previously held the position of Head of Sales at Red Bull Malaysia. A notable tenure was spent at British American Tobacco, where roles included Area Head of Trade and Area Head of Business Development, focusing on business objectives, pricing management, and talent development. Jimmy's career began as National Sales Manager at British American Tobacco, and academic qualifications include a Bachelor of Business Administration in Marketing from Universiti Utara Malaysia.