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Robbie Lu is a experienced sales professional with a strong background in leading sales teams and business development in the Chinese market. Currently serving as VP Sales Asia at Heimbach Group and as Director of Business Development at Veolia China, Robbie has a track record of establishing successful sales and service teams, with a focus on achieving sales excellence. With previous roles at Voith Paper and Körber Tissue, Robbie has demonstrated their ability to drive growth and develop customer networks in the tissue industry. Educated at Wuhan University and INSEAD, Robbie holds degrees in Sales & Marketing / Economic Law and a Master's in Management.