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Katerina Zaharieva is a seasoned professional in customer experience management with a diverse background in research and consulting. Currently serving as Customer Experience Manager for Europe & Africa at Heidelberg Materials since September 2022, Katerina leads strategic initiatives to enhance customer interactions and satisfaction for this DAX-listed company. Prior experience includes roles at GemSeek as Head of Practice, Services & Enterprise and Senior Consultant, where Katerina focused on delivering actionable insights through innovative survey designs and data analyses. Katerina also established a new PM Team for research projects at cQuest Research & Consulting and contributed to over 400 research projects. Earlier career stages involved various positions at Ipsos and Synovate, developing expertise in quantitative research. Katerina holds a Master's degree in veterinary medicine from the University of Forestry and is a certified CCXP practitioner, committed to improving organizational performance through customer experience enhancement.