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DeDe Heid's work experience includes various roles at different companies. DeDe started their career as an Account Executive at Green Bay Press Gazette in 1997 and later joined sanofi-aventis as a Senior Professional Sales Representative in 1999. In 2005, DeDe worked as an Account Executive at FulfillNet, Inc. and eventually became the Director of Sales in 2009. DeDe then served as the Marketing Director at Heid Music Company from 2011 to 2013. DeDe currently holds the position of President at Heid Music since 2022, after previously working as the Executive Vice President from 2014 to 2022.

DeDe Heid attended the University of Wisconsin-Green Bay from 1993 to 1997. During this time, they pursued studies in Business Administration with a focus on Marketing and Organizational Communication.