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Alex How is an accomplished finance professional with extensive experience in managing financial operations across various organizations. Currently serving as the Managing Director, Finance Director, and Head of Commercial Finance at Hedges Direct since September 2019, Alex has demonstrated leadership in financial strategy and commercial finance. Prior roles include Commercial Finance Manager and Commercial Finance Analyst at N Brown Group, as well as Finance Analyst at Cargill and Assistant Manager at Deloitte. Alex holds a Bachelor’s Degree in Economics from Durham University, complemented by A levels in Maths, Economics, and Geography from Hutton Sixth Form.