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Ismaeel Waseem is a seasoned professional with extensive experience in operations, franchise development, and legal advisory roles across various industries. Currently serving as the Director of MOWCHI, Ismaeel leads strategic growth and operations for the bubble tea and coffee brand while also holding directorial positions at City Restaurants Group and Afrikana Kitchen. As a Franchise Partner for Heavenly Desserts UK and Boo., Ismaeel supports franchise growth, and as the CEO and Founder of LawOn, Ismaeel offers innovative legal solutions. Previous roles include Managing Director at Seedless Marketing, Consultant Solicitor at JMR Solicitors LLP, Business Advisor at Riley Moss, and Commercial & Intellectual Property Solicitor at Forbes Solicitors. Ismaeel holds an LLM in Intellectual Property & Commercial Law and a Legal Practice Course qualification from The University of Manchester and The College of Law.