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Matthew Fomby is an experienced digital media professional with a strong background in advertising and campaign management. Currently serving as Director of Digital Media at Hearts & Science since January 2017, Matthew oversees a team that plans, launches, and optimizes advertising campaigns, while providing expertise on programmatic best practices. Prior roles at AT&T included Associate Director and Supervisor of Digital Media, where Matthew implemented strategic planning processes, collaborated on campaign performance, and contributed to client education on digital trends. Additional experience includes positions at Simpli.fi, IHG Hotels & Resorts, and Texas Motor Speedway, showcasing a diverse skill set in digital marketing, data analysis, and team collaboration. Matthew holds a Bachelor of Communications in Advertising from The University of Texas at Arlington.