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Leslie Villa Armendariz has extensive experience in marketing data analysis and business intelligence, currently serving as a Senior Marketing Science Analyst at Hearts & Science since February 2022. Prior to this role, Leslie worked as a Freelance Marketing Data Scientist and held various positions, including Manager of Business Intelligence at Grupo Expansión, where responsibilities included designing reports and conducting market research in collaboration with sales and product areas. Notable projects included market studies for clients like Iberdrola and Quala, which contributed to sales enhancements. Previous roles also include positions at Dentegra Insurance Company, AXA, and Ipsos, with a focus on developing business lines, conducting market studies, and understanding customer needs. Leslie holds a degree in Actuarial Science from Universidad Nacional Autónoma de México.