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Marianela Barlotti is a Data Strategist Associate Director at Digitas Argentina, where responsibilities include team development and performance analysis. Experience encompasses leading data-driven initiatives, such as Smart Audiences and dashboard development, alongside collaboration with data science and analytics teams. Previous roles include Digital Strategist at Havas Media Group, Media Strategist at Socialive Argentina, and Digital Planner at Agencia Midios, with a strong background in digital media planning and strategy. Marianela holds multiple degrees, including an MBA in Business Administration from Universidad Isabel I and a bachelor's in Advertising and Public Relations from UADE, and is pursuing a Master's in Strategic and Technological Management at ITBA.