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Juan Diego López Navia is a seasoned digital marketing professional with extensive experience in search engine marketing and digital strategy. Currently serving as a Senior Strategist for Paid Search at Hearts & Science since June 2022, Juan Diego manages the AT&T account. Prior roles include positions at GroupM as a Senior Search Engine Marketing Executive for Horizon Pharma and various digital marketing roles at Colgate-Palmolive, Cardona & Consultores Asociados S.A.S., and Icónica Home Gallery. Juan Diego holds a Master's Degree in Project Management and a Specialization in Strategic Brand Management from Universidad de La Sabana, as well as a Bachelor's degree in International Marketing and Advertising from Universidad ICESI. Additional training includes a Master's Degree in Digital Marketing and Web Analytics.