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Elisa Pierrotti is an experienced business analyst currently working at Heartman House Consultores, where responsibilities include business structuring, management, strategic planning, and post-merger integration. Previously, Elisa held roles in consumer business intelligence at Johnson & Johnson, focused on market analysis and marketing strategy development. Elisa's background also includes significant involvement in the Empreende UFLA project at Inbatec UFLA, monitoring incubated ventures and providing advisory services. As the General Coordinator of the Núcleo de Estudos em Empreendedorismo at UFLA, Elisa led and managed departmental integration and essential document organization. Earlier experience includes positions at UFLA Júnior Consultoria Administrativa, where roles involved sales consulting and strategic planning. Elisa holds a bachelor's degree in Business Administration from Universidade Federal de Lavras, obtained in June 2022.