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Ulrik Ørum-Petersen is an experienced Concert Promoter and Festival Director at Live Nation Danmark since January 2015, responsible for promoting a diverse range of shows from intimate clubs to large stadiums. As the Founder and CEO of Heartland Festival, Ulrik has demonstrated entrepreneurial leadership in the event industry. Previously, Ulrik served as a Partner at volcano!, managing notable Danish artists and overseeing the Bremen Teater venue in Copenhagen. Ulrik's professional background also includes positions as a Partner at Tabu Records and Founder of BazookaSounds, along with experience as a Product Manager at EMI Music. Ulrik Ørum-Petersen holds a Cand Soc degree in Creative Business Processes from Copenhagen Business School and a Bachelor degree in Music Management from Rytmisk Musikkonservatorium.