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Michael Sorice

Senior Director - Digital, Marketing Technology, And Analytics at Heartland Dental Care

Michael Sorice has extensive experience in digital marketing, CRM, and analytics. Michael currently holds the position of Senior Director - Digital, Marketing Technology, and Analytics at Heartland Dental, a role they started in May 2022. Prior to this, Michael worked at Mercy as the Executive Director - Digital, CRM & Consumer Marketing Analytics from September 2018 to May 2022. In this role, they led a mission-focused team, implemented Salesforce CRM system, and managed marketing automation and lead nurturing platforms. Before Mercy, they worked as the Director CRM - Marketing Analytics at Mercy from May 2017 to September 2018. Other previous roles include Senior Manager - Database Marketing at Charter Communications from April 2016 to April 2017, Digital / Ecommerce Analytics & Planning Manager at PETCO Animal Supplies, Inc. from January 2014 to February 2016, Manager - Database and Direct Marketing at Charter Communications from February 2012 to December 2013, Marketing Analysis Manager at HDIS from February 2009 to January 2012, Senior Database Marketing Analyst at HDIS from December 2006 to February 2009, and Sales & Marketing Analytics Manager / Business Analyst at Continental Commercial Products from August 2000 to July 2006.

Michael Sorice earned a Master of Business Administration (M.B.A.) in Analytics from Indiana University - Kelley School of Business from 2015 to 2017. Prior to that, they obtained a Bachelor of Arts (BA) degree from the University of Missouri-Columbia and a B.A. in Psychology and Business from the University of Missouri-Saint Louis in the year 2000.

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