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Sarah Freeman is an accomplished marketing professional with extensive experience in demand generation and integrated marketing strategies across B2C and B2B sectors. Currently serving as the Demand Generation Marketing Manager at Hearth & Home Technologies, Sarah excels in crafting effective digital campaign plans to drive leads and business growth. Previously, as Demand Generation Manager at Werner Electric, Sarah led a transformation to inbound marketing, enhancing brand awareness and generating qualified leads. Sarah's background also includes roles in marketing strategy and account management at Capella University and J. Walter Thompson Worldwide, where Sarah developed customer-centric campaigns and managed key client initiatives. Sarah holds a Bachelor of Arts in Strategic Communications with a focus on Marketing and Advertising from the University of Minnesota.