Heart of the Customer cuts through the noise to identify what is most critical to improve both business and customer outcomes. We work with our clients to create a strong sense of urgency to improve the customer experience and to engage a powerful change coalition before getting into the nuts and bolts of journey mapping and customer journey improvements. It’s this focus that has customers using us to map three, four, five, even six different customer journeys, ensuring progress continues. 

Most program – in fact, many peg it as three out of four – fail to drive customer-focused change. By incorporating change management principles, we make sure that we address the most critical issues, and engage both leadership and line staff in the solutions.

While we’re best known for our journey mapping work – hey, we wrote the book on the subject! – our team of experts provides a full suite of customer experience solutions, including both consulting and software implementation. Some of our more popular services include:
-	Customer journey mapping
-	Executive dashboards that combine business and customer outcomes
-	Journey orchestration
-	CX Workshop facilitation
-	Customer and business measurement alignment
-	Training on customer experience and journey mapping best practices
-	Executive coaching
-	Qualtrics solution implementation

But don’t just take our word for it. 

"Listening and having a deep understanding of our customer journey has been essential in working toward delivering a best-in-class customer experience…Heart of the Customer really helped us design a journey mapping process that would work for us…It helped drive a culture shift in the company."
– Jen Zamora, Senior Global Director of CX and Commercial Excellence, Dow

Enterprise Software

Business Development

Consulting

Software Engineering

Heart of the Customer, LLC

Jim Tincher

Susan Tincher

Shawn Phillips

Kris Lafavor

Jenita Swenson

Sheldon Mclaughlin

Ben London

Nicole Newton

The Strategy and Analysis team at Heart of the Customer, LLC leverages data-driven insights to craft and refine client strategies aimed at enhancing the customer experience. This team combines expertise in customer journey mapping, measurement alignment, and data analysis to identify critical improvement areas. They collaborate closely with clients to drive impactful, customer-focused change and support the implementation of targeted solutions, ensuring measurable business and customer outcomes.

Strategy and Analysis

Leadership Team

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Strategy and Analysis

About

Team members

Other teams at Heart of the Customer, LLC

Leadership Team

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Strategy and Analysis

About

Team members

Other teams at Heart of the Customer, LLC

Leadership Team

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