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Carolina Pasini has worked in marketing roles since 2016. Carolina began as a Junior Marketing Analyst at Cia. Hering in January 2016 and stayed until May 2017. From June 2017 to October 2018, they worked as a Junior Marketing Analyst at Neoway Business Solutions. In March 2019, they became a Marketing Assistant at Gracie Humaita Australia and left the role in December of the same year. Carolina then worked as a Digital Marketing Assistant for Two Fives Cafe from January 2020 to September 2021. In August 2021, they became a Social Media Executive at Circul8 and was promoted to Social Media Manager in August 2022. Carolina's most recent role is as a Social & Content Manager at Heaps Normal, which they began in June 2023.

Carolina Pasini studied Publicidade e Propaganda at ESPM Escola Superior de Propaganda e Marketing, although the specific duration of this degree is not provided. In 2018 to 2019, they obtained a Certificate IV in Marketing and Communication with a focus on Digital Marketing from Greenwich College. From 2020 to 2022, they pursued a Diploma in Business Administration from Laneway Education.