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Manoj George joined Healux International in September 2016 and heads its sales operations in Karnataka, Goa, Kerala and Tamil Nadu. He has 25 years experience in the direct selling and traditional retailing industries and comes armed with in-depth knowledge of the South Indian markets. He is known for his key role in the launch of Aquaguard water purifier through Eureka Forbes (a TATA Group company), Bangalore. At Sterling Holidays Resorts group, he was Area Manager for Sterling Tree Magnum. Here he was responsible for developing direct and indirect channel partners to sell teak investments. Later, he joined Jockey Apparels, a leading International innerwear brand, as Area Head for Karnataka and Andhra Pradesh. In 1997, he joined AMC Cookware as a founding team member and saw its growth to the No.1 position in the AMC Asia Pacific Region.