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Matt Kinnahan is a seasoned executive with extensive experience in strategy, analytics, and digital commerce, currently serving as the VP of Strategy, Analytics and Digital Commerce at Healthy Directions since March 2015. Kinnahan leads multiple business units focused on customer data management, marketing analytics, and ecommerce growth, overseeing a diverse team and a significant budget. Previous roles at Healthy Directions include VP of Brand Management and VP of Analytics, where Kinnahan managed substantial P&L responsibilities and provided critical decision support through data-driven insights. Early career experiences include positions at LifeMinders and Hecht's Department Stores, with a foundation in marketing analysis and sales promotion management. Kinnahan holds a BA in History from the University of Maryland.