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Nataliya Novikova has a range of experience in various companies and roles. Nataliya is currently the Chief Growth Officer at HealthTap. Prior to that, they served as the Vice President of Growth at Thrilling from 2021 to 2022. Before joining Thrilling, they worked as the Director of Growth and Member Engagement at Tripadvisor from 2020 to 2021. Nataliya also held positions at Grubhub, where they served as the Director of Growth Marketing from 2018 to 2020 and briefly as the Director of CRM in 2018. Nataliya gained valuable experience at Amazon as the Senior Manager of Product Marketing from 2016 to 2018 and as the Senior Manager of Acquisition Marketing from 2015 to 2016. Earlier in their career, Nataliya worked at Mattel, Inc. as the Head of Marketing for Live Events and Experiences from 2013 to 2015, as well as in strategy and analytics roles. Nataliya began their career at Cummins Inc. as the Head of Distribution Strategy for the EMEA region from 2009 to 2011. Nataliya also has consulting experience from their time at Accenture as a Senior and Consultant. Prior to that, they worked as a Financial Analyst at S.N. Phelps & Co., where they managed a portfolio of assets, led a winery acquisition, and advised on investment opportunities in EMEA. Overall, Nataliya Novikova has a diverse background in growth, marketing, strategy, and analytics across multiple industries.

Nataliya Novikova completed their Master of Science (MS) in Applied Mathematics at Lipetsk State Technical University from 1997 to 2002. Nataliya then pursued their Master of Business Administration (MBA) degree at Harvard Business School from 2007 to 2009.