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McKay is the former Chief Product Officer and co-Founder of ImagineCare, a remote medical sensing and health coaching platform for chronic care patients. ImagineCare focuses on mental and physical health and behavior change design and was an early adopter of using HealthRhythms to assist in clinical care management. ImagineCare was created and built at Dartmouth-Hitchcock as part of their Digital Innovation incubator, where McKay led product and built a team and products centered around patient engagement and value generation.