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Sudhanshu Vij is a seasoned professional in digital marketing and e-commerce with a diverse range of experience across multiple industries. Currently serving as a Senior Manager Ecommerce at HealthKart since December 2020, Sudhanshu focuses on expanding the MuscleBlaze brand on major online marketplaces. Previous roles include Marketing Manager for TrueBasics and JustHer, and Digital Marketing & Ecommerce Head at Cestbon India, where Sudhanshu spearheaded digital strategies for personal care and cosmetics. Sudhanshu’s marketing expertise was further honed at KidZania India as Digital Marketing Manager, developing comprehensive digital campaigns and customer engagement strategies. Earlier roles include managing performance-driven marketing at Eros Labs, digital marketing at Printvenue, and business development at Pine Labs. Sudhanshu holds an Executive Development Program in Digital Marketing from XLRI Jamshedpur and has a solid educational foundation in public relations, journalism, and digital marketing.