ÂÜÀòÂÒÂ×

Rachel Krasnow, MBA, currently serves as the Senior Product Marketing Manager at HealthEdge, leading the product marketing strategy for the GuidingCare care management software solution suite since June 2022. Previously, Rachel was a Global Marketing Manager in the General Management Development Program at Danaher Corporation, where significant social media marketing strategy enhancements resulted in increased sales opportunities from $195K to over $8.8M within a year. Rachel holds an MBA with a concentration in Marketing from Washington University in St. Louis, where involvement included mentorship and leadership roles in various student organizations. Experience at GSK as an MBA Intern involved managing a business planning process that informed substantial brand marketing investments. Other notable roles include Public Affairs Manager at the American Health Care Association and various positions within The Advisory Board Company, leading to appreciable growth in consulting business. Rachel's educational background encompasses a Bachelor's degree in Journalism and Spanish from Indiana University Bloomington and Spanish Language and Literature studies at Universidad de Sevilla.