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Jocelyn Lum is an accomplished manager with extensive experience in corporate and industry partnerships, currently leading initiatives at the Health Promotion Board since December 2021. In this role, Jocelyn develops strategic partnerships with commercial and government partners to enhance health promotion programs and market share. Previously, Jocelyn worked at Sentosa Development Corporation for a decade, holding positions in channel marketing and events & corporate sales, where responsibilities included engaging community leaders to boost local visitorship and securing high-profile corporate events. Earlier experience includes a marketing executive role at Future Stage Pte Ltd, focusing on business development and marketing strategies for entertainment. Jocelyn holds a Bachelor of Business Management from RMIT University and a Diploma in Tourism and Resort Management from Ngee Ann Polytechnic.