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Samantha Nystrom is an award-winning content marketer and SEO expert with more than a decade of experience in B2B and B2C marketing. She is recognized in the industry for her experience as an SEO analyst, marketing strategist and content developer through her executive roles at leading firms and through her own business. Samantha is the founder of Arigan Consulting, an inbound marketing and consulting firm. As a marketing professional, Samantha has helped numerous small to mid-sized businesses stand out among their corporate competitors both online and offline. Samantha graduated from University of California, Santa Barbara and received her Masters from California Lutheran University, and now resides in Chicago, IL. In her free time, Samantha enjoys running, reading, being outdoors and relaxing with her husband and their dog.