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Henrik Gustafsson

Performance Marketing Manager at Health and Sports Nutrition Group AB

Henrik Gustafsson has a diverse work experience in the field of marketing and finance. Henrik started their career as a Marketing Intern at Testa Marketing in 2014, where they gained exposure to various marketing activities. Later in 2015, they worked as a Financial Adviser at Skandia Norden.

In 2016, Henrik joined Genuin Sverige AB as an Online Marketing Specialist. In this role, they focused on improving clients' profits through performance-based digital marketing, with a specialization in Conversion Rate Optimization and Paid Social. Henrik was responsible for creating and optimizing campaigns on Facebook, Instagram, and LinkedIn.

From 2018 to 2020, Henrik worked at The Amazing Society as a Digital Marketing Specialist. Henrik'skey responsibilities included strategy planning for clients' media buying in online and offline channels, driving performance and results based on data-driven insights, and project and client management.

Currently, Henrik is employed at Health and Sports Nutrition Group AB, starting from 2020. Henrik initially joined as a Performance Marketing Specialist and was later promoted to the role of Performance Marketing Manager in October 2022.

Overall, Henrik Gustafsson has gained expertise in performance marketing, digital strategy planning, client management, and financial advisory throughout their professional journey.

Henrik Gustafsson obtained a Bachelor of Science in Business Administration with a specialization in International Marketing from Mälardalen University, where they studied from 2012 to 2015. In 2013, they attended Mid Sweden University for a semester to pursue English BA (A) courses. During 2014, they spent a semester at San Diego State University, focusing on business courses. Additionally, Henrik has gained additional certifications in Facebook Blueprint from Facebook Marketing Co. and Google Analytics from Google. The specific months and years when they obtained these certifications are not provided.

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