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Georgy Mikaberydze has worked in the media industry since 1998. In 2004, they began working at Hachette Filipacchi Shkulev as the Market Research Director. Georgy then moved to Hearst Shkulev Media in 2007, where they took on the role of Business Development and Market Research Director. In 2012, they joined RBC Media Holding as the Business Strategy and Business Development Director. In 2014, they co-founded Healbe Corporation, where they serve as Co-Founder, Managing Director, and Board Member. At Healbe, they were responsible for launching the GoBe device, which automatically tracks calorie intake, calorie spent, heart rate, stress, hydration level, and sleep phases. Georgy also ran a successful crowdfunding campaign on IndieGoGo which raised $1 million.

Georgy Mikaberydze earned a Master's degree in Management from the Higher School of Economics between 1995 and 2001.