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Maria Basarab has a diverse background in R&D, product management, user acquisition, digital marketing, and brand management. Maria gained experience at Essity where Maria worked on brand strategies, BTL activities, digital promotions, budget management, and category analysis. At Nestlé, Maria worked in trade marketing, sales planning, and supply chain management. Maria holds a Master's Degree in Business Economics with a major in Strategic Management from Vadym Hetman Kyiv Economic University.