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Sara Geddes has a strong background in business intelligence and data analysis. Sara is currently the Director of Business Intelligence at Headlands Research, a position they have held since November 2022. Prior to that, they worked as the Director of Business Intelligence at AcceleLink, a Headlands Research group, from 2021 to 2022. Before joining Headlands Research, Sara spent several years at Buzztime, where they held roles such as Director of Product Strategy & Analytics and Senior Manager of Business Intelligence. Sara also has experience in business intelligence infrastructure as a Senior Manager at Progenity, Inc. Sara started their career as a Business Intelligence Analyst at Buzztime before moving on to work as a Data Integrity Manager & Integration Analyst at EEDAR. Throughout their career, Sara has demonstrated expertise in data analysis, delivering insights, and driving strategic decision-making.

Sara Geddes holds a Bachelor of Science degree in Information Systems from National University. In 2019, they obtained a certification in Microsoft Professional Program Introduction to Data Science from Microsoft.