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Christopher Potter possesses extensive experience in logistics, supply chain management, and operations across various industries. Currently serving as a strategic leader at Headlam Group plc, Christopher develops and implements business systems strategies while overseeing multiple trading brands with full P&L responsibility. Previous roles include Director/Managing Consultant at Sense Solutions, Operations & IT Director at Steamer Trading Ltd, CEO at Planet X Bikes, and Program Director for Future Logistics at ASOS, where key transformational strategies were formulated for growth. Christopher has also held senior positions at Boden, NYK Logistics, IKEA, and served as a Supply & Movements Officer in the Royal Air Force. With a strong educational background, including multiple MBA degrees from the University of Leicester, Christopher is well-equipped to drive operational excellence and organizational growth.