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Johan Ridell has held various roles in the retail and e-commerce industry, starting from his early days at City Gross as a Section Manager. He then transitioned into store management roles at companies like Tv-spelhuset, GAME, and Ubisoft before moving into product and category management at Hemmakväll AB and Trademax. His experience also includes sales and project management at Motivera CSR AB before taking on the role of Brand & Sales Manager at Home Furnishing Nordic. Currently, he serves as the Head of E-Commerce at HeadBrands. Johan's background in key account management, store operations, and product management showcases his extensive experience in the industry.