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Fredrik Gelkner is the CEO and Founder of HEADBRANDS, a company that revolutionized the professional haircare industry with a unique approach to gathering and distributing professional brands. Prior to founding HEADBRANDS, Fredrik worked as a Partner at Paron Ventures AB, evaluating and managing investment projects. He also served as CEO of Travel Support AB, providing 24/7 travel support services. With a background in economics, Fredrik has held various managerial roles in companies such as X-change in Sweden AB, Moltex AB, and Valutaspecialisten AB. He holds a DIHM in Economics from IHM Business School and completed a Brand Strategy program at Berghs School of Communication.