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Radhika Seth is a seasoned professional in marketing and business development with a focus on the entertainment sector. Currently serving as Senior Manager of Alliance Marketing at HDFC Bank since March 2022, Radhika has also held key roles, including Assistant Campaign Manager at MX TakaTak and partnerships management at Paytm Insider, where contributions included developing theatre IPs and business opportunities. Radhika's earlier experience includes marketing for the National Centre for Performing Arts as Assistant Manager Marketing Services and brand collaboration at HT Media Ltd and BookMyShow. Radhika holds a Bachelor's Degree in Management Studies from Narsee Monjee College of Commerce and Economics.