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Laura Olivares Steiner is an experienced branding professional currently serving as a Senior Brand Manager at HBX Group since October 2023. Previously, Laura held the same position at Hotelbeds from August 2022 to October 2023. With a rich background at TUI from July 2015 to August 2022, Laura progressed from Branding Executive to Global Branding Manager, overseeing brand identity and collaboration with creative agencies. Earlier roles include Customer Service Executive at Booking.com and various sales and marketing positions at TUI Hellas. Laura’s education includes a Marketing Week Mini MBA and Bachelor's degrees in Foreign Languages and Literatures from the University of Strasbourg and Ethnikon kai Kapodistriakon Panepistimion Athinon.