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Tanneke Reinders is an experienced executive currently serving as Executive Vice President at HBK - Hottinger Brüel & Kjær since January 2023. Prior roles include Vice President of Corporate and Business Development and Vice President of Marketing and Strategy at Malvern Panalytical from 2018 to 2022. Tanneke held key positions at Apollo Vredestein as Director of Marketing and Product Management for Europe from 2014 to 2018 and at Whirlpool Corporation from 1995 to 2014, where responsibilities included Director of Brands and Innovation for Europe, Middle East & Africa. Additionally, Tanneke's career includes roles at Nissan Motor Corporation as a Sales Officer responsible for the French market, Promotion Manager at Reed Elsevier, Trade Marketer at Unipart Automotive Ltd, and a Trainee position at Aetna. Tanneke holds an MBA and a BBA in Business Administration from Nyenrode Business University.