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Maaz Sharif is a Digital Product Manager at HBL Asset Management Limited since January 2023, focusing on the implementation and enhancement of the HBL Savings online platform. Previous experience includes the role of AVP Digital Acquisition and Tele Sales at NBP Funds, where Maaz Sharif drove digital innovation and product strategies, and Team Leader Customer Enrichment Digital Marketing at MCB Arif Habib Savings & Investments, contributing significantly to the development of digital savings solutions. Early career roles involved marketing and customer relationship management at AFAQ and HBL. Maaz Sharif holds a degree in Marketing from Karachi University and completed certifications in Marketing Innovations and Mutual Funds Basics.