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Lily W. has extensive experience in digital marketing and strategic initiatives, currently serving as Director of Digital Marketing Integration at RBC since May 2011. Throughout a progressive career at RBC, positions have included Director of Marketing for Strategic Initiatives and Director of Business Management focusing on Strategy, Performance, and Marketing. Prior to RBC, Lily W. worked as a Front-end Web Developer at Médecins Sans Frontières Canada, and held various roles in marketing and sales at Arts & Crafts. Early career experience includes marketing and promotions at Warner Music Group and studio management at Lacquer Channel Mastering. Academic credentials include an Hon. B.Sc. in Economics and Mathematics from the University of Toronto and a degree in Marketing Management from Ryerson University.