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Caitlin Virginie-Pitel is a marketing professional with extensive experience across various roles and organizations, currently serving as a Marketing Operations Consultant at HBF Health since January 2022. In this position, Caitlin oversees the optimization of marketing processes and manages technology integrations to enhance marketing performance. Former roles include Marketing Coordinator at HBF Health, where Caitlin focused on member engagement and retention initiatives, and Marketing Manager at NW Marketing, where management of event coordination and team supervision was key. With a Bachelor of Marketing, Advertising and Public Relations from Edith Cowan University, Caitlin has a strong foundation in marketing strategies and operations, complemented by hands-on experience in social media marketing, event management, and partnership development.