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Mikaela Kaufmann is an experienced professional in international commercial management and brand strategy, currently serving as the International Commercial Manager and Senior Category Manager at Haypp Group since October 2020. Previously, Mikaela held multiple brand management positions at Carlsberg Group from October 2016 to October 2020, overseeing notable brands such as Brooklyn and Kronenbourg 1664, and managed the RTD category at Carlsberg Sweden. Prior experience includes serving as an Executive Search and Assessment Professional at Russell Reynolds Associates and brand management roles at O.Kavli AB and Svenska smakupplevelser. Mikaela began the career as a researcher at the Retail Academics Research Institute (RARI) after earning a Kandidatexamen in Economics from the Stockholm School of Economics.