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Heléne du Plessis is an accomplished product and insights analyst currently working at Haypp Group since April 2022. Previous experience includes roles as a senior researcher and research and psychometrics officer at Mindful Revolution, and research and development specialist at Unmind. Heléne has also served as a consultant in research, statistics, and program monitoring, and held positions in donor relations and monitoring and evaluation at HOPE Cape Town. Academic involvement includes tutoring various psychology courses at the University of Cape Town and working as a research assistant. Additional experiences include counseling at a high school and retail work at Exclusive Books. Heléne holds a Master of Philosophy in Program Evaluation, an Honours in Psychology, and a Bachelor’s degree in Psychology and English Literature from the University of Cape Town.