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Sarah Harman is an experienced digital analytics and communications professional with a diverse background across various industries. Currently serving as a Web Producer at Hawke's Bay Regional Council since October 2023, Sarah's previous roles include Contract Analytics Specialist at Warner Bros. Discovery and Freelance Digital Analyst at Matchbox Digital, where expertise was applied to enhance clients' digital media strategies across sectors such as tourism, finance, and retail. With a strong history in analytics implementation and digital marketing measurement at organizations like Mediaworks and Tourism New Zealand, Sarah has also contributed to internal communications at Accenture and project communications for Transport for London. Sarah holds a BTech (Hons) in Product Development from Massey University, obtained in 2003.