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Farida Wagdi is a Senior Fashion Communications Executive at HAVAS Red ME since July 2023, specializing in public relations and event management for clients such as René Caovilla and Tom Ford. Previously, Farida worked as a Fashion Communications Executive at HFA Consultancy from October 2022 to July 2023, overseeing PR, clienteling, and events for brands including Jimmy Choo and The Outnet. Farida's career also includes a marketing internship at WebBeds in mid-2020. Educational credentials include a Bachelor of Business Administration in Marketing from Canadian University Dubai and a Bachelor of Commerce in Marketing from Concordia University, alongside an International Baccalaureate from Universal American School in Dubai.